Towell Auto Centre has earned numerous accolades for the prestigious brands it represents, with Mazda standing as one of the most distinguished. Recognized as a “Super Brand” in the Sultanate of Oman, Mazda has consistently set new standards in design, performance and driving dynamics. Towell Auto Centre’s commitment to excellence in customer relations and service management has been acknowledged by Mazda Automobile Company in Japan, earning the dealership the prestigious “Mazda Global CRM Award” three times and the “Mazda Global Customer Service Award” for five consecutive years. With its elegant design, dynamic performance and legendary handling, Mazda continues to inspire automotive enthusiasts across Oman.
Mazda’s flagship SUV, the CX-90, has further solidified the brand’s reputation by securing two prestigious awards that highlight its exceptional performance, design and premium family-oriented features. In Oman, it was honoured as the “Premium Family SUV of the Year” at the TAS Business Awards, while regionally, it was crowned “Best Family SUV” at the Arab Car of the Year (ARABCOTY) awards in Qatar. These accolades reaffirm the CX-90’s status as a benchmark for excellence in the SUV segment.
Founded in 1964, the Chinese auto manufacturer JAC Motors today has more than 9,000 employees and total assets of 6.1 billion Yuan. Since exporting the first vehicle to Bolivia in 1990, the auto giant has expanded to more than one hundred countries in Africa, Asia, Europe, America and the Middle East, with an average sales increase of 80% year over year. JAC has been the No. 1 light truck exporter in China for six consecutive years and has achieved wide brand recognition and customer satisfaction in international markets. With the exceptional quality and reliability of JAC’s range of light trucks, Towell Auto Centre is committed to advancing the national auto industry in Oman. JAC Motors introduced four new models in Oman for its passenger car launch, later joined by the sleek J7 and the futuristic JS4. Alongside these, JAC Motors offers a versatile fleet of SUVs, passenger cars, MPVs and light trucks, which are highly popular in Oman.
With 3,000+ top minds and over USD 100 million invested in R&D, JAC Motors takes immense pride in its facilities and progress. It’s an integral part of JAC’s philosophy of “Better Product, Better Society” with four state-of-the-art R&D centres spanning Hefei, Italy, Japan and Korea. These facilities focus on designing products and solutions that compete in the Omani automotive market for the top spot with superior quality, unmatched prices, futuristic design and mesmerizing aesthetics. JAC Motors has come a long way since 1964, keeping its philosophy sound throughout the journey. Now with over 55 years of expertise and presence in 100+ countries, introducing the latest innovations and newer products in a competitive market such as Oman, JAC Motors remains focused on creating “Better Products for a Better Society.”
Geely is the first privately owned Chinese automobile manufacturer, which today manufactures high-quality, environmentally friendly and energy-efficient cars. The company is ranked in the Fortune 500 list and enjoys its position as the parent company of global brands such as Volvo Cars and Manganese Bronze Holdings, the manufacturer of the famous London Black Cab. The Geely Group has received 5-star safety certifications from the C-NCAP category for all its vehicle models. In the Sultanate of Oman, Towell Auto Centre’s Geely range meets the aspirations of customers from all walks of life. Geely offers premium vehicle models at affordable prices.
As a distinguished subsidiary of Towell Auto Centre, Value Cars has carved its niche as the trusted choice for premium pre-owned vehicles in Oman. Value Cars’ curated inventory spans a range of brands, models and types, ensuring that it caters to diverse automotive desires, be it passenger cars, 4WDs, pick-ups or commercial vehicles.
Lucas products are the result of technical excellence and a spirit of innovation, which have contributed to the brand’s ongoing international success. Known for its extensive product range, Lucas has built a reputation for exceptional durability and resistance.
From the beginning, the brand has focused on taking its customers further—whether through new innovations or by expanding its range and coverage to enable faster, more efficient repairs. Its standing in the market is based on a wide selection of high-quality products designed specifically for the aftermarket.
Recognizable by its iconic green boxes, Lucas has been a trusted name in the industry for over 145 years. As a British-registered company, it has remained a rare survivor of significant changes in the automotive aftermarket. Today, Lucas offers a global portfolio of high-quality parts for modern cars and light commercial vehicles, distributed worldwide. Its brand is internationally recognized as a symbol of innovation and reliability in the aftermarket sector.
Xiamen King Long United Automotive Industry Co. Ltd, commonly known as King Long, is a distinguished entity in the global automotive market, especially renowned for its production of buses and vans. Established in December 1988, it operates under the umbrella of the Xiamen King Long Motor Group, which is publicly traded under the ticker 600686. King Long has carved out a significant position for itself within and outside China’s auto industry.
Originating in Japan and evolving into the world's largest manufacturer of tires, Bridgestone's legacy is unparalleled. At TAC, we are proud to associate ourselves with Bridgestone, a brand that represents the pinnacle of tire technology, durability and safety.
Bridgestone offers a wide range of the best and most renowned tyres for all types of vehicles, based on different terrains and weather conditions; such as summer tires, especially for Oman.
The tyre centres are spread across the Sultanate and offer Tyre Sale, Wheel Alignment, Wheel Balancing, Tyre Rotation, Tyre Repair, Nitrogen Filling, Oil Change & Battery Change services.
TotalEnergies is a broad energy company that produces and markets fuels, natural gas and electricity. Our 100,000 employees are committed to better energy that is more affordable, more reliable, cleaner and accessible to as many people as possible. Active in more than 130 countries, TotalEnergies’s ambition is to become the responsible energy major.
Hofmann is a part of the Snap-on Group USA, a New York stock exchange listed company established 80 years ago, who are one of the leading suppliers of garage equipment, such as tyre changers, wheel balancers, wheel aligners, brake testers and collision repair systems. The Group’s Hofmann brand has been synonymous with quality and competence in garage equipment, an essential reason why their machines have been approved and recommended by many important car manufacturers.
As a global leader in retreading solutions, Bandag combines over 60 years of industry expertise with an uncompromising dedication to safety and reliability. Bandag’s advanced retreading solution has been helping customers save money by going green and go for sustainability.
Bandag retreads provide Significantly lower total tyre cost per km, the same reliability and performance similar to new tyres, reduced waste, raw materials consumption and carbon emissions.
Representing the pinnacle of Off-Highway Tyres expertise, Alliance is a testament to innovative engineering and unparalleled performance in challenging terrains. In partnership with Towell Auto Centre, this globally recognized brand brings its expansive range to the forefront of Oman's off-road and agricultural domains.
Alliance's vision extends beyond current innovations. They are committed to persistent research and development, ensuring they remain at the forefront of tyre technology.
