Geely Leading The Future Of Innovation


Feb 2021

Since Zhejiang Geely Holding Group’s founding in 1986, followed by its entry into the automotive world just over a decade later, the Group has continued to make headway in technological innovation and design excellence.

Now, in 2020, it maintains its status as a leader in future innovation; not only in the auto sector, but also a wide variety of industries. Its business scope covers design, research and development (R&D), production, sales and service of whole vehicles, powertrain and key parts, as well as mobility services, innovative digital technologies, financial services, education and sports.

Zhejiang Geely Holding Group owns a wide array of brands, including Geely Auto, Geometry, Lynk & Co, Volvo Cars, Polestar, Proton, Lotus, London Electric Vehicle Co., Farizon Auto, Terrafugia, Caocao, Joma, Saxo Bank and Mitime; while also being the largest shareholder of Volvo AB and Daimler AG.

The Group is proud of its world-class vehicle and powertrain plants in the United States, United Kingdom, Sweden, China, Belgium, Belarus and Malaysia, and a sales and service network consisting of around 4,000 outlets worldwide. And, very importantly, Zhejiang Geely Holding Group is committed to its vision of sustainable development, while minimizing waste and lowering its carbon footprints.

Leader in auto innovation
Making globally focused cars requires factories that are consistent in their practices, which is why Geely Auto has moved toward implementing specialized “Industry 4.0” practices in all of its new facilities that produce Compact Modular Architecture (CMA) based cars.

With Geely Auto’s first CMA plant being located in close proximity to its extensive R&D campus, this has meant that fast and efficient interaction is possible between the teams that develop the vehicles, and those that produce them. The offshoot is greater innovation and quality.

The Geely CMA plant also has a digital simulated twin plant, which through real-time monitoring and big data ensures that every process can be traced back, analyzed and optimized with startling accuracy.

With global products, global standards, and global production through CMA, Geely’s foundation in the Global Industry 4.0 era is set. Piece by piece, step by step, the path to Geely’s global future is being unveiled.

Geely Design: “Refined cars for everyone”
In 2020, Geely Auto Group’s young and dynamic Geely Design team – overseen by Executive Vice President of Design at Geely, Peter Horbury – are continuing to focus on creating vehicles that deliver on Geely’s brand mission of “Creating refined cars for everyone”.

At the core of its design philosophy is a vision to create vehicles aligned with global trends; that stay true to Geely’s brand heritage; and that combine striking aesthetics with powerful performance – based on the principles of being Approachable, Bright, Stunning, and Surprising, as the Geely Design team explains.

Geely and TAC: A winning combination
As the sole distributor of Geely vehicles in Oman, Towell Auto Centre (TAC) offers 24 hour AAA roadside assistance, prompt after-sales service, 97% parts availability, and many more benefits. You can explore the world of Geely at or via TAC’s showrooms located across the Sultanate.

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