ATG is a fully owned subsidiary of The Yokohama Rubber Company (YRC), Japan. Alliance Tyre Group (“ATG”) is a leading name in the global Off-Highway Tyres business. Alliance Tyre Group BV, the parent company of ATG is based in The Netherlands, with operating subsidiaries in strategically important locations worldwide. The Group has presence in over 120 countries across 6 continents and achieved a global turnover in excess of $530 million in the year 2016. The company has 3 manufacturing facilities, one in Hadera at Israel (“ATI”), and two facilities in India (“ATC”) - one in Tirunelveli, Tamil Nadu and another in Dahej, Gujarat. The group has its regional headquarters in the United States, India and Israel and has offices/representatives in Argentina, Australia, Brazil, Canada, France, Germany, Iberia, Italy and Scandinavia.
Alliance aims to be a global market leader in the Agricultural, Forestry, Industrial & OTR tyre segments. The brand’s mission is to deliver superior value to customers through focus on innovation, technology, cost-efficient manufacturing & distribution.
Alliance has a range of over 1000 specialised items, with each product being carefully engineered keeping the latest technology in mind. Alliance helps to maximize profits with its focus on pioneering innovation and technology. It offers the widest range in sizes and patterns so that you have the perfect, most efficient tyre for your needs, and is the market leader in Row Crop and a pioneer in Flotation tyres. Alliance also boasts of a very comprehensive lineup of tyres for tractors, sprayers and spreaders. It offers the widest range in terms of prices, sizes and patterns, which are available for various agricultural and industrial applications.