ABOUT
Welcome to Towell Auto Centre LLC
History
Founded in 1972, Towell Auto Centre (TAC) stands as a beacon of excellence and reliability in the Omani automotive landscape. With a legacy spanning over half a century, we have continuously set benchmarks in the automobile business, echoing our commitment to quality, innovation and customer satisfaction. Our extensive portfolio encompasses a wide range of automotive-related products and services, curated to meet the diverse needs of our clientele. Our vision transcends traditional boundaries, aiming to establish TAC as the ultimate one-stop centre for all automotive requirements in Oman.
The Towell Auto Group stands as one of the six foundational business cornerstones for the WJ Towell Group. In Oman, this prominence is unified under the banner of Towell Auto Group, brought to life through entities like Towell Auto Centre, Eint Automotive and ORBIT Car Rental & Lease. Together, they epitomize the all-encompassing destination for automotive needs – from premier auto brands and post-purchase services to leasing, rentals and aftermarket products, all nested under a singular emblem of trust.
Vision
To set new benchmarks in the automotive industry by expanding our market leadership, pioneering innovation and delivering world-class automotive solutions across the Sultanate of Oman.
Mission
To strengthen customer focus while continuously expanding our product offerings, ensuring long-term sustainable growth through innovation and excellence.
Strategic Pillars
Customer Satisfaction
At the heart of our operations lies a commitment to ensuring every customer's experience is unparalleled. We believe that a satisfied customer is the best brand ambassador we can have.
Profitability and Market Share
We also recognize the importance of financial sustainability and growth. Our strategic initiatives are designed to optimize operations, enhance profitability.
Brand Retention
In a world of ever-evolving choices, retaining a strong brand identity and recall is our top priority. Our approach involves continuous innovation, maintaining the highest standards of quality and ensuring our brand's values resonate with our target audience.
Employee Retention
Our employees are the backbone of our organization. By ensuring a supportive work environment, offering competitive compensation packages and providing avenues for growth and development, we ensure that our talent feels valued and motivated.
