Mazda Oman has successfully concluded its ‘Test Drive a Mazda & Win’ campaign, generating enthusiasm amongst Mazda fans across the Sultanate. The campaign ran from February 7th to March 7th, 2024, and offered participants the chance to experience the thrill of driving a Mazda while also entering a raffle for a chance to win incredible prizes.
The campaign concluded with a raffle draw at the Al Hail showroom, Mazda’s flagship location in Oman, where Mr. Riyad Ali Sultan, General Manager of Towell Auto Centre, revealed the winners. “The response to our campaign was astounding,” expressed Mr. Sultan. “Witnessing the joy and enthusiasm of so many participants experiencing the Mazda difference was truly rewarding. At Towell, we aim to offer unparalleled experiences to our customers, and this campaign was a perfect representation of that commitment.”
The excitement was palpable across all seven Mazda showrooms in Oman, including Wattayah, Nizwa, Barka, Sohar, Sur, Salalah, and the central hub at Al Hail, each of which played a pivotal role in the campaign’s success. The newly launched Mazda CX-90 and CX-60 models were at the forefront, receiving an overwhelming response for their cutting-edge features and superior driving dynamics, exemplifying Mazda’s innovation in automotive engineering.
One of the participants shared his views and said, “Driving the Mazda was an exhilarating experience; the car’s performance and comfort exceeded my expectations. Winning a prize was the cherry on top of an already fantastic experience.”
The ‘Test Drive a Mazda & Win’ campaign was not just about winning prizes but also about creating memorable experiences. Five lucky people were selected as winners of premium Bose Soundlink Flex Bluetooth speakers, ideal for enjoying music on the move. In addition, 25 winners received free fuel cards worth RO 10 each, providing a welcome boost for their driving adventures. Every participant who took a test drive received a guaranteed Mazda-branded gift thanks to the exciting ‘Scratch & Win’ format of the campaign.
This campaign was a strategic platform to demonstrate the allure and capability of Mazda vehicles, allowing potential customers to personally witness the exhilarating performance, exceptional comfort, and innovative features that are hallmarks of the Mazda brand. Through the test drives, participants could truly understand the essence of Mazda’s design philosophy, “Jinba Ittai,” which signifies the unity and harmony between the car and its driver. The experience highlighted the responsive engines and luxurious interiors, providing a comprehensive appreciation of Mazda’s commitment to quality and driver satisfaction.
The success of the ‘Test Drive a Mazda & Win’ campaign highlighted the popularity of Mazda vehicles in Oman and reinforced Mazda’s commitment to creating memorable experiences for its customers. This initiative strengthened the bond between Mazda and its audience, enhancing the brand’s reputation for delivering innovative and customer-centric solutions.
Mazda Oman extends its congratulations to all the winners of the “Test Drive a Mazda & Win” campaign and expresses gratitude to every participant for their enthusiasm and support. This campaign is a testament to Mazda’s ongoing commitment to excellence and customer satisfaction, demonstrating the brand’s pledge to not only meet but exceed customer expectations.
As Mazda Oman moves forward, it continues to focus on innovation, customer engagement, and the delivery of exceptional automotive experiences. The “Test Drive a Mazda & Win” campaign is just one example of how Mazda is driving forward, committed to enriching the driving experience in Oman and reinforcing its position as a leading automotive brand in the region.
